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Broadwick Soho
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75 photos
Broadwick Soho Hotel London Exterior photo The photo shows the entrance to a building, likely a hotel or restaurant, with a vibrant and welcoming atmosphere. The main focus is a light peach-colored wooden door framed by a tall, decorative awning in a rich red color. The awning has a scallopedBroadwick Soho Hotel London Exterior photo The photograph captures a lavish and intricately decorated bathroom, exuding a vintage and somewhat theatrical aesthetic. The walls are covered in a patterned wallpaper featuring rows of figures in what appears to be a stylized, possibly historical, Broadwick Soho Hotel London Interior photo The photo shows a richly decorated hotel lobby. The walls are painted a muted green, and the ceiling is a warm peach color with a striking crystal chandelier hanging from it. The lobby has a long, narrow hallway leading to a pink front door with or

Broadwick Soho – A Favorite for Families in London

Book your stay on our website
and save up to 10%
compared to Booking.com!
Check rooms and rates
From$3,504 /night
Check-in
16Jun
Check-out
17Jun
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

20 Broadwick Street, London, W1F 8HS
-
Near Trafalgar Square
Perfect
9.3
9.7
/10
4.8
/5

Loved by Broadwick Soho guests

Amazing place
Fabulous details
Vibrant artworks
Helpful staff
Crisp linens
Perfect location
"The interior design is unlike anything I've seen - mixing posh and fantasy in a perfectly balanced manner."
Brian N from United States
read full review
"The rooftop bar is what you would expect based on the rest of the hotel.. Great attention to detail and excellent bar personnel!"
Mark & Lottie Dougill from United Kingdom
read full review
"Its location is just perfect to get anywhere u want ... we loved the location especially & the staff was exceptional..."
Sara from Qatar
read full review

4-star boutique hotel in London's Soho area with luxurious amenities

Location

Broadwick Soho is set in the vibrant Soho district of London, surrounded by a variety of shops, restaurants, and theaters. The hotel is located just a short walk from Covent Garden and Oxford Street, providing easy access to the city's main attractions. The nearest underground station is only a 5-minute walk away, making transportation simple for guests.

Rooms

The hotel offers 57 individually designed rooms, each featuring en-suite bathrooms and luxurious furnishings. Rooms include a selection of unique options, from Deluxe Rooms to Corner Suites, with many offering stunning views of the city. Each room is equipped with premium amenities, ensuring striking aesthetics combined with comfort.

Dining

On-site dining includes the acclaimed Berwick restaurant, which focuses on seasonal ingredients and bold flavors. The hotel also features an atmospheric bar, where guests can enjoy expertly crafted cocktails. A diverse breakfast menu is available daily, showcasing both British and international dishes.

Wellness

For those seeking relaxation, Broadwick Soho houses a wellness area featuring a fitness center and a sauna. Guests can enjoy tailored fitness sessions or unwind after a long day exploring the city. The wellness program incorporates holistic approaches to ensure a restorative experience.

Business

The hotel offers flexible meeting spaces equipped with audiovisual technology for business events. The Boardroom can accommodate various setups, suitable for intimate gatherings or larger meetings. High-speed internet access and catering services are available to enhance productivity.

Highlights

Location: Soho district near theaters

Rooms: 57 individually designed rooms

Dining: Berwick restaurant with seasonal ingredients

Wellness: Fitness center and sauna facilities

“This hotel's design elevates a Soho stay, featuring uniquely styled rooms and public spaces, plus a vibrant rooftop bar. I especially appreciate the attention to detail, from high-end amenities to an exclusive guest lounge. Its central location means the best of London is just steps away.”
Hotel logo
Grace WhitmanContent & Editorial Director at Familyhotels

Choose from a variety of room types

Choose from a wide variety of rooms designed for families, including double rooms, family suites, and rooms with breakfast included
    Standard Double Room
    2 persons
    18 sq. feet
    1 King-size bed
    Air conditioning
    room details
    Superior Room
    2 persons
    20 sq. feet
    1 King-size bed
    Air conditioning
    room details
    Deluxe Room
    2 persons
    26 sq. feet
    1 King-size bed
    Air conditioning
    room details
Show all rooms

Availability and pricing for your selected dates

Book your family’s getaway in a snap with up-to-date availability and pricing!
June 2026 - June 2027
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Choose dates to see prices
Check-in/ Check-out

Facilities

Each family-friendly hotel provides top-notch amenities for an unforgettable stay with your loved ones
Facilities: Perfect
9.4/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • VIP check-in/ -out
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Allergy-free rooms
  • Lift
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Services

  • Pet amenities available
  • Room service
  • Housekeeping
  • Laundry
  • Dry cleaning
  • Tours/Ticket assistance
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Spa & Leisure

  • Live entertainment
  • Night club

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Soundproofed rooms
  • Terrace
  • Garden furniture
  • Tea and coffee facilities
  • Ironing facilities

Bathroom

  • Free toiletries

Media

  • Flat-screen TV
Show more

Broadwick Soho Location

20 Broadwick Street, London, W1F 8HS
Explore London
Explore Soho's Rich Offerings
  • Top Attractions
  • Activities
  • Dining
  • Entertainment
Royal Academy of Arts
Royal Academy of Arts
5 minutes' walk
A renowned art institution featuring historic and contemporary exhibitions, offering engaging tours and events year-round.
Piccadilly Circus
Piccadilly Circus
9 minutes' walk
Iconic public square known for its vibrant atmosphere, neon lights, and proximity to theaters, shopping and dining.
Trafalgar Square
Trafalgar Square
16 minutes' walk
Historic square featuring the National Gallery and Nelson's Column, often hosting public events and exhibitions.
Hyde Park
Hyde Park
25 minutes' walk
Expansive green space perfect for leisurely walks, picnics, or paddle boating at the Serpentine during spring and summer.
Thames River Cruise
30 minutes' walk
Enjoy stunning views of London's landmarks from the river with relaxing cruises available throughout the day.
Yoga Classes at Triyoga
10 minutes' walk
Renowned studio offering various yoga and wellness classes, perfect for relaxation and rejuvenation during your stay.
Escape Rooms at clueQuest
15 minutes' drive
An exhilarating adventure for thrill-seekers. Team up to solve puzzles in immersive themed rooms. Booking recommended.
Street Markets in Soho
10 minutes' walk
Vibrant local markets showcasing food, art, and handcrafted goods, available on weekends for the ultimate local experience.
Yauatcha Soho
1 minute' walk
Elegant dim sum tea house known for its luxurious atmosphere and exquisite dishes; ideal for a quick bite or leisurely meals.
The Breakfast Club
2 minutes' walk
Casual eatery famous for hearty brunches; vibrant decor and extensive menu, catering to vegetarians and gluten-free diets.
Rainforest Cafe
10 minutes' walk
A family-friendly dining experience with a unique rainforest theme. Known for fun decor and a diverse menu suitable for all ages.
Busaba Soho
2 minutes' walk
Charming Thai kitchen offering a relaxed atmosphere with signature dishes and delicious curries; reservations recommended.
Soho Theatre
10 minutes' walk
A leading venue showcasing innovative theater, comedy, and live performances. Check schedule for family-friendly shows.
Ronnie Scott's Jazz Club
15 minutes' walk
Iconic jazz venue featuring live music, famous acts, and an intimate setting, perfect for a vibrant night out in Soho.
Odeon Luxe Leicester Square
15 minutes' walk
Stylish cinema showcasing the latest films, including luxury seating and dining options for an evening of entertainment.
The Comedy Store
15 minutes' walk
Renowned comedy venue hosting regular stand-up shows and improv nights, always a fun night out for guests of all ages.
Tips on navigating the city
  • City Centre
    London 12 min  ·  3300 ft
  • Airports
    London City (LCY) 24 min  ·  9.6 mi
    London Heathrow (LHR) 41 min  ·  17.0 mi
  • Train
    Charing Cross Railway Station 12 min  ·  3300 ft
  • Underground
    Piccadilly Circus Tube Station 6 min  ·  1700 ft
  • Bus
    Bus stop 5 min  ·  1400 ft
Get access to exclusive early booking discounts for your family’s upcoming getaway
Book now and enjoy exclusive rates on your family vacation!
Check Rates
Property information and rules
Check-in
from 15:00-23:59
Check-out
until 12 pm
Guest Parking
Public parking is possible at a location nearby at true.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
The hotel offers a full breakfast at the price of GBP30 per person per day.
Pets
Pets are allowed on request.
Languages
English, German, Spanish, Italian, Portuguese, Norwegian, Hungarian, Romanian, Polish, Russian, Arabic, Hindi, Latvian
Number of rooms:
57

Family-focused reviews and ratings

Read feedback from other families who have stayed to ensure you make the right choice.
Review summary
Based on recent reviews
Powered by AI
Broadwick Soho is praised for its central location in the heart of Soho, making it convenient for exploring London's attractions, and its unique and thoughtfully designed interior, creating an eclectic vibe. Guests consistently enjoy the phenomenal breakfast with its selective, high-quality choices and appreciate the stylish rooftop bar. While some have found certain service charges surprising, the overall experience is often described as chic, fun, and relaxing.
Show moreShow less
Review score
Based on 447 verified reviews
9.3 /10
Perfect
92 %
Recommend
Comfort
9.7/10
Location
9.7/10
Paid Wi-Fi
2.5/10
Breakfast
7.8/10
Pros
Exceptional service
Stunning interior design
Delicious food
Stylish decor
Free upgrade
Cons
Small room
Unprofessional staff
Hidden charges
Familiar staff
Guest reviews
based on 447 reviews
9.3/10
based on 459 reviews
9.3/10
scarlett from united kingdom
Single
superior room
3 nights in November 2025
|
Reviewed: February 01, 2026
9.5/10

my broadwick soho experience

exquisite detail delicious food quality facilities
the hotel showcases interior design, where every detail felt considered. i loved the fabrics, wallpaper, and decor.. they were fine. i had lunch at dear jackie and visited the flute, experiencing delicious food and cocktails.
the hotel added a charge labeled 'accommodation service' without clarifying that it was optional during check-out, but this was resolved.
Facilities
9/10
the hotel features high-quality facilities, including dear jackie restaurant and the flute bar. having such options on site made dining very convenient. i found these amenities particularly excellent.
Rooms
9/10
my superior room showcased attention to detail with the interior design, fabrics, and wallpaper. the decor provided a calm oasis. it was special.
Service
10/10
the staff demonstrated polite and friendly behavior. their dedication to. i will always remember their kindness.
Location
10/10
the hotel's location is amazing, offering easy access to central areas. the convenience was perfect for immersing myself in the city and relaxing. everything felt accessible and close.
0 Helpful
|
Show less
Stella from Italy
Couple
Superior Room
4 nights in October 2025
|
Reviewed: January 08, 2026
7/10

Acceptable stay overall

convenient location varied choices pleasant spot casual staff formal approach staff attentiveness
The hotel's location was really convenient for accessing different parts of the city. The breakfast menu offered varied choices, and the food tasted very good. The rooftop bar provided a pleasant spot to unwind.
The staff seemed too casual. I believe a more formal approach would be better for a hotel of this standard. I found the staff focused more on their interactions with each other than on the guests. This sometimes affected the attentiveness.
0 Helpful
Aaron from United Kingdom
Business traveller
Superior Room
3 nights in June 2025
|
Reviewed: August 22, 2025
7/10
well-appointed feel rooftop bar lacking professionalism overfocused staff
The room had a beautifully styled and well-appointed feel. the rooftop bar is a must visit. It is a great location. for a couple of nights stay.
The staff seemed overly familiar. I feel professionalism is important for a 5-star hotel. the staff seemed more focused on their friendships with colleagues rather than the customers.
0 Helpful
Show more reviews
FAQs
About Broadwick Soho
What is the check-in and check-out policy at Broadwick Soho?
Check-in is from 15:00 and check-out is by 12:00.
How far is Broadwick Soho from London City Airport?
The hotel is 15 km from London City Airport, which takes approximately 31 minutes by car.
Are pets allowed at Broadwick Soho?
Pets are allowed on request at the hotel.
What dining options are available at Broadwick Soho?
Hotel dining includes an à la carte menu at the on-site restaurant, Dear Jackie, serving Italian cuisine.
What popular attractions are near Broadwick Soho?
Nearby attractions include Carnaby Street (0.5 km), Piccadilly Theatre (1 km), and Oxford Circus (1 km).
What room amenities are provided at Broadwick Soho?
Rooms include air conditioning, flat-screen TVs, and free toiletries.
What languages are spoken by the staff at Broadwick Soho?
The staff speaks Arabic, German, English, and Spanish.
Does Broadwick Soho offer free Wi-Fi?
Free Wi-Fi is available throughout the hotel.
Is breakfast included at Broadwick Soho?
An à la carte breakfast is available at an additional charge of 30 GBP.
What amenities are provided for guests at Broadwick Soho?
The hotel offers luggage storage, 24-hour reception, and room service.
Are there any activities or entertainment options at Broadwick Soho?
On-site activities include evening entertainment, live music performances, and walking tours.

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Rooms and Guests2 Guests, 1 Room
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